“What were the 1-3 biggest wastes of time and money?”
This led me to create a “not-to-do” list. Number one was no book touring or bookstore signings whatsoever. Not a one. All of the best-selling authors warned against this author rite of passage. I instead focused on the most efficient word-of-mouth networks in the world at the time–blogs. The path to seeding the ideas of 4HWW was then straight-forward:
* Go where bloggers go
* Be there with a message and a story that will appeal to their interests, not yours
* Build and maintain those relationships through your own blog too
read the full article below
http://www.fourhourworkweek.com/blog/2007/08/06/how-does-a-bestseller-happen-a-case-study-in-hitting-1-on-the-new-york-times/
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