Wednesday, August 17, 2011

Your Books Bottom Line --Part 3 is now published!

Article by Deb Simpson Your Books Bottom Line Part 3

Formats, Fulfillments, and Fees

By Deb Simpson
The first two installments of this four part series ”Your Book’s Bottom Line”, focused on book development costs andmarketing costs. In this article, the focus will be on publication costs, including preparing the book for publication, printing, and distribution. Whether you are self-publishing your book, or working with a publishing house, it is still beneficial to understand the elements involved in getting your book into the marketplace. First, a quick review of what may be included:
Formatting: This includes the formatting of the interior pages (margins, spacing, fonts) as well as the sizing, paper and binding.
Editing: This can be done by the author, but use of a professional editor often yields a more professional outcome.
Indexing: Especially necessary for reference books to provide quick subject look-up for readers; may require the services of a professional indexer or purchase of a specific software application.
ISBN#: The International Standard Book Number, required for all books sold commercially via booksellers (Amazon, Barnes & Noble).
UPC#: Universal Product Code, required to sell any product via retail stores or sites (Wal-Mart, etc.).
Book Cover Design: The author may design the cover, but use of a professional designer may be worth the investment. Remember, the cover is the first impression.
Printing Set-up Fees: For offset printing, where plates are created for each book page, there will be set-up fees. For some POD printers, set-up fees may be charged, although less common.

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