As authors in today’s dynamic publishing environment, read,
write, and talk about how to gain and keep readers. We often hear about the need
for authors o build a web presence, be active in social media, do book readings
and signings, and to have a platform. The “to do” list seems overwhelming with
no clear path to begin. What is often unclear is that these actions are all
about building relationships
with readers
It
sometimes seems that there is too much to do, not enough time to write and
create, and no time left in our days to reach out to readers, especially when
we are new or have few items in publication. But there is one type of reader
that is easy to reach and interested in building a relationship with you. Local
authors.
All
authors are also readers! Remember, as an author, one day you will be trying to
reach readers—the best way to learn about what readers want is to be one! The best way to gain support for your own
work –is to support other authors.
Do
you remember Coca-Cola’s commercial where they wanted to “teach the world to
sing”...
That
was a powerful message—as we hummed to the music and the words imprinted
messages in our minds, we saw images of people from many nations holding hands
across a mountainside….reaching out to each other in relationship. What would you give to have your readers
“sing” about your books?
Why
do so many authors today create reading guides for book groups? Because the
members of the book groups not only talk to each other about the books they
read, but they also talk to other people…. So, start now, building
relationships with readers and authors…
1)
Seek
out local authors
a.
Places
to find local authors:
· Goodreads
· Facebook
· Newspaper
· Online events
listings
· Posters in bookstores
· Festival and fairs
· Friends and book
groups
2)
Attend
local author’s book readings and signings
a.
Research
them online and come prepared with a question or two about their books, their
background, their inspiration, etc
b.
Read
the content on their websites-and give them feedback
3)
Buy
local authors books, read them and post a review
a.
The
greatest gift you can give a writer is to read their work and post a review!
4)
Connect
with local authors on Facebook, Twitter, Good reads, etc
a.
They
spend a lot of time trying to reach readers—respond!
b.
Writers
appreciate feedback from their readers –it’s great to know that someone other
than family and friends are finding and reading your work
Be
an author’s advocate—one day it may be you who wants others to talk about your
work
Practice
the Golden Rule –do for other readers and authors what you want them to do for
you. Build relationships. Create community.
Listen and learn. Sales begin
with marketing, and marketing begins with relationships. Start now!
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